Since its inception in 2012, Fuu has consistently innovated at a brisk pace. Launching multiple product lines each year, our goal has never changed: to create effective products that help you move away from combustion. Today, with a catalog of 120 different products, Fuu has decided to bring some order, especially to its large-format products. Let's discover together the details of the new structure of the 50ml catalog.
Fuu: Changes in the 50ml Range
Harmonization, new bottle, refined communication—our products are evolving significantly
Since 2012, we have launched more than fifteen ranges of large-format e-liquids. For 2024, we are reorganizing our offerings to highlight important information such as our quality commitment.
PRESENTATION OF THE EVOLUTIONS
A more practical format focused on efficiency
The first practical change: transitioning all our large-format products to a new 75 ml bottle (historically derived from 60 ml). The e-liquid quantity remains unchanged at 50 ml, but this additional space will allow you to reach a maximum nicotine level of 6.66 mg/ml. The ability to increase nicotine levels is a key factor in successfully resisting tobacco, which is very important to us.
The comfort of our current products remains unchanged: quality, leak-proof, with a pivoting dropper.
Bonus: Our manufacturer is so skilled that the new bottle is barely larger than the previous one.
A unified information system on our quality approach
Fuu’s large-format products will now feature comprehensive and activist-quality information on their labels or boxes.
The plan includes clear information to better understand and inform you about quality issues within an industry that still needs to prove itself. No sucralose, true open-door factory, responsible circuits, and environmental commitments: a QR code will allow you to access the details of our values from the boxes and labels.
A clearer product range segmentation
Fuu operates in a market saturated with products of all kinds. Our different large-format product lines were launched at different times and with varying parameters. To help you navigate our offerings more clearly, we have streamlined the catalog and positioned our products into three easy-to-remember segments with common characteristics.
Fuu Daily’s: Accessible, simple, and good large-format
75ml bottles filled to 50ml, no outer box, simple and good recipes: Fuu Daily’s consists of e-liquids designed for daily use.
Discover a range committed to realistic and delicious flavors.
Fuu Daily’s includes:
New characteristics:
- 50ml in 75ml format
- Fuu Daily’s logo on bottles
- Quality commitments communicated on one side of the label
Old formats are gradually replaced with each new production
Fuu Icon’s: Premium large-format with sophisticated recipes
High-quality outer boxes, 75ml bottles filled to 50ml, creative and exclusive recipes, and high design value: Icon’s products are stylish and designed to please. The Icon’s segment offers the best of Fuu. We create and design high-quality e-liquids with affirmed and refined positions.
Fuu Icon’s includes:
Marketing characteristics:
- Individual boxing
- 50ml in 75ml format
- Fuu Icon’s logo on bottles and boxes
- Dedicated quality commitment communication on one side of the box
Old formats are gradually replaced with each new production
Fuu Paris: Premium large-format for bold projects
"Case" boxes that slide open to reveal the e-liquid like a perfume, different carbon-offset bottles, meticulously designed labels, and significant graphic investment with the use of illustrations. Fuu Paris is the segment for Fuu’s boldest and most premium large-format projects.
Fuu Paris includes:
- Fuurious Flavours
- La Tartine (recipe revised)
- Pôle Sud (recipe revised)
- New products
Marketing characteristics:
- Individual boxing in a "case" format
- 50ml in 75ml format
- Quality commitment communication on one side of the label
- Extensive graphic work on boxes and bottles
Old formats are gradually replaced with each new production
Everyone at Fuu is committed to implementing these changes daily. If you have any questions, feel free to contact us.
We are dedicated to maintaining transparency to preserve the trust you have placed in our brand by consuming our products daily.
We invest significant amounts in product safety, and this should provide you with the certainty of consuming quality products.
Not all e-liquids are created equal, and at Fuu, we stand by a higher price positioning that guarantees our commitment to consistent quality.
Find our quality commitments on our bottles and boxes, as well as on our dedicated blog article.
